Genetic Loaded started with a pretty unreasonable ask: More edge hold. More pop. Softer landings. More response. More forgiveness. Basically, we wanted everything.
So we got to work.
We shaped. Tested. Tweaked. Rode. Then did it all over again. Our riders would tell us what they were feeling. Our engineers would figure out why. A little more here. A little less there. Change the materials. Adjust the flex. Build another one.
Eventually, we figured out how to increase longitudinal stiffness while unlocking more torsional compliance. In normal-person speak: power when you want it. Forgiveness when you need it.
It took years of testing, countless iterations, PVC100, 12K unidirectional carbon fiber, and a healthy amount of obsession to get there.
But that's the thing about chasing a feeling. You know it when you finally feel it. That’s Genetic Loaded.
Our engineers dreamt it up. Our riders refined it. Now it’s your turn.
